Entry level positions in marketing are hard to come by and it often requires some time working in a small agency before applying for a well know tech firm.
There are multiple domains of marketing but most common are content marketing and demand generation. Content marketers rely on blog posts, videos & podcasts to spread brand awareness and thought leadership. On the other hand, demand gen is more scientific relying on search engines optimisation & social media marketing to drive more sales leads.
Qualifications Needed 🎓
Working in marketing will require a marketing degree be that a bachelors or both bachelors and masters.
The most common college course include:
Bachelor in Business Studies (BBS)
Bachelor of Science (Marketing)
Masters in Digital Marketing
Skills Needed 🔨
Working in marketing requires a wide range of skills including being heavily metrics driven as your performance will be down to how many leads you generate for a company.
Strong communication skills
Organisation and time management
Collaborative and coachable
Highly motivated and self-driven
Marketing is the voice of the company/brand and therefore needs to work with every stakeholder in a business to ensure everyone is conveying the same message externally.
Work closely with sales to define a go to market strategy
Work with ops to make sure the marketing machine is working correctly
Work with product to get the correct tools in place i.e. Marketo, Salesforce, Hubspot etc.
Salary Expectations 💰
Marketing salaries will vary based on prior experience, below our guesstimates as an entry level marketer.
Working Hours ⏰
Working hours will be standard 9-5, 9-6pm.
Career Prospects 📈
There are many options available to people who join a company's marketing department. If you stay in marketing the career progression is as follows - senior IC and then a manager, senior manager, director, VP & finally CMO.